SMART ROPE Named "Good Design Best 100"

We're excited to announce that SMART ROPE has been named one of the Good Design "BEST 100", one of the most prestigious accolades in the design world. 

For 60 years, the Japan Institute for Design Promotion had awarded the Good Design Award to iconic products across an incredibly diverse set of categories - from cars to communications strategies to software. 

From the jury comments on SMART ROPE: "Such products that can change people's habits with just a minor idea are enormously significant."

See a preview of the announcement here: